Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Crypto Community Data Fuels Content Strategy
Role
I led the strategy development by analyzing the survey results and translating the feedback into a comprehensive content and social media strategy. I also managed the community engagement process and the execution of the strategy across social platforms. This holistic approach ensured that the content not only reflected the audience’s interests but also boosted engagement across multiple touchpoints.
Project type
Social Media
Content Strategy
Community Management
Location
Remote: Germany, Dubai, US
Outcome
The data-driven strategy significantly boosted community interaction, with a marked increase in engagement on both social media and the brand’s website. User activity surged, and app engagement also saw a substantial rise, validating the success of the approach.
In a sector heavily reliant on community loyalty and engagement, creating content that truly resonates with the audience is critical. Rather than relying on assumptions, we decided to directly involve the community by conducting an online survey to gather insights about their content preferences. This allowed us to create a content strategy that was both responsive and relevant, while also showing the community that their input was valued and acted upon.