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Paid Media & Creative Strategy Boosts ROI
United Kingdom
Online Marketing
Role
As the lead strategist, I was responsible for developing the creative direction and strategy for the rebranding process. This included crafting messaging that resonated with the evolving audience, designing a high-converting landing page, and setting up Meta ads that effectively targeted the new customer segments. I also directly managed the Meta ad campaigns, optimizing them for maximum engagement and conversions.
Project type
Paid Media
Creative Direction
Strategy
Outcome
The strategic pivot and creative overhaul led to an impressive +200% ROI. The combination of well-executed paid media campaigns and an optimized landing page delivered results far above expectations, helping the brand not only survive but thrive during an uncertain period.
During the UK lockdown, a backpack travel company saw a decline in sales as international travel came to a halt. To overcome this, we pivoted the brand’s messaging from travel-focused to versatile, highlighting its appeal to digital nomads and local outdoor explorers—two trends that gained momentum due to the lockdown. By reimagining the product's value and adjusting the brand narrative to reflect the changing consumer landscape, we aligned our strategy with the new market demand.