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Event Collaboration Hits Conversion Goals
Role
I spearheaded the collaboration efforts by identifying and reaching out to potential partners who could amplify our message. Additionally, I created the content strategy for both the social media platforms and the website, ensuring that the messaging was consistent and compelling. I also oversaw the entire campaign, making sure each phase was executed seamlessly to drive conversions.
Project type
Social Media
Paid Media
Collaboration
Location
Remote: USA
Outcome
The collaboration strategy resulted in exceeding our conversion goals and achieved the highest Return on Ad Spend (ROAS) for the paid media campaigns. The multi-channel approach amplified event visibility, leading to a significant increase in ticket sales and overall engagement.
The Mammoth March event in New Jersey needed to increase ticket sales, so we turned to collaboration as a key strategy. By partnering with niche communities on Facebook and Instagram, we increased visibility for the event. The collaborative efforts ensured that the message reached a highly targeted audience across multiple digital touchpoints, from social media to the event's website.