Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Marketing Department Achieves Event Targets
Project type
Social Media
Campaign Management
Strategy
Leadership
Role
I took on the role of leading the social media team and ensuring the consistency of content across all platforms. I was responsible for strategising and overseeing the campaigns for both paid and organic social media strategies to boost ticket sales. Additionally, I worked closely with the marketing department to align these efforts with broader event goals, offering leadership and oversight throughout the campaign execution.
Outcome
The campaign successfully achieved our target occupancy rate across all events. The strategy not only attracted new attendees but also brought back loyal customers, proving the effectiveness of the multi-platform and community engagement approach.
Location
Remote: USA
The goal for the year was to drive ticket sales for a series of events held across different states in the US. Overall the events aimed to hit a 70% occupancy rate, with a target to engage both new and returning attendees. To achieve this, we used a combination of community engagement strategies on social media, paid media, email marketing and organic campaigns to build momentum and drive ticket sales.