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Search Data Provides Content Direction
Role
I analysed the search data to uncover trends and identify the rising interest in disposable cameras. Based on these insights, I developed the SEO strategy, crafted the blog content, and ensured it was optimized for search engines to maximise organic traffic. This allowed the business to leverage real-time trends and position itself as a relevant player in the market.
Project type
SEO
Content Strategy
Data Analysis
Outcome
The SEO-focused blog drove significant organic traffic and captured interest in the trending product. We saw two direct conversions for business product launches, demonstrating the power of data-driven content strategy.
Location
Remote: UK
By analysing Google Console search data, we identified a trend in searches for disposable cameras, driven by a surge in events during a particular season. This insight allowed us to capitalise on a trending product, creating an SEO-optimised blog that directly addressed consumer interest.